Publicity outreach
LDPR offers unparalleled strength and diversity in our media contacts, including national and regional print media (consumer and trade), radio, TV and Internet.

Activities range from pitching targeted stories, creating detailed press kits and writing press releases to coordinating press trips, arranging desk-side interviews with key media and responding to media inquiries.

Digital PR
LDPR believes in the developing power of the Internet, with its niche segmentation, up-to-date information, flexibility and boundless reach.

We stay on the front lines of the online revolution, adapting “real-world” PR skills to the interactive arena, and promoting our clients in a variety of ways from content development on the major travel sites to e-zines and blogs.

Special events
LDPR has extensive experience in organizing all forms of special events, from grand-opening parties and media gatherings to fashion shows, celebrity events, festivals and weeklong promotional spectacles.

Marketing consultation
On behalf of its clients, LDPR will develop marketing plans, consumer promotions, sales presentations, trade-show exhibits, trade-incentive programs, research projects, advisory boards, Internet marketing and surveys.

Crisis communications
Early preparation is the key to handling any crisis. Upon request, LDPR will evaluate existing company policy, provide media training for executives, establish coping strategies and develop chain-of-command checklists. In the event of a crisis, LDPR provides experienced counsel, followed by responsive, appropriate and timely action. Senior LDPR staffers are available 24/7 to monitor media sources and databases as well as assist with local and national response.

Marketing tools
LDPR works closely with an industry affiliate, Siera Marketing, to create a full range of marketing tools both traditional (brochures, newsletters, promotional mailings, copy-writing) and interactive (e-newsletters, e-mail blasts, site design and maintenance, DVD presentations).

Consultation
LDPR offers media training, presentation-skills training and speech-writing services to further extend and support our client’s communication initiatives.