To build buzz for Ocean House’s Secret Garden, a new Veuve Clicquot-inspired outdoor cocktail & light bites venue for the Summer 2017 season, LDPR coordinated a VIP-Influencer preview. Local influencers (Kiel James Patrick, Sarah Vickers Patrick & Jessica Kirby) and regional influencers (Jean Wang and Wendy Nguyen) experienced the space ahead of its Memorial Day Weekend launch. Following the preview, LDPR conducted aggressive media outreach, which generated ample buzz for the hotel’s new secret culinary venue.
- DIGITAL COVERAGE EXCEEDED 38 MILLION IMPRESSIONS, WITH STORIES IN DEPARTURES, TOWN & COUNTRY, ROBB REPORT, DUJOUR AND HUDSON MOD
- SECURED A PRINT FEATURE IN THE APRIL REGIONAL ISSUES OF MODERN LUXURY MEDIA, REACHING A COMBINED AFFLUENT READERSHIP OF 300,000+
- HOSTED AN INFLUENCER PRESS TRIP, REACHING A COMBINED AUDIENCE OF 2.5+MILLION FOLLOWERS AND 8.6 MILLION INSTAGRAM IMPRESSIONS