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Platform Management + Strategy: The Driskill

For The Driskill in Austin, Texas, our in-house Digital Media Team worked on a 3 month project to oversee day-to-day posting and content strategy for the hotel’s social media channels (Instagram, Facebook and Twitter).

RESULTS:

ON A MONTHLY BASIS, WE PROVIDED:

- CONTENT CALENDARS: OUTLINING DRAFTED POSTS (4X A WEEK) WITH SUGGESTED IMAGERY AND CAPTIONS

- HASHTAG STRATEGY

- SCHEDULING USING SPROUT SOCIAL

- TREND SPOTTING / HOTEL PRIORITIES

- REPORTING: OUTLINING OVERALL GROWTH, ENGAGEMENT, IMPRESSIONS AND FOLLOWER ACTIVITY

- CLIENT CALLS / REAL-TIME COMMUNICATION