For The Driskill in Austin, Texas, our in-house Digital Media Team worked on a 3 month project to oversee day-to-day posting and content strategy for the hotel’s social media channels (Instagram, Facebook and Twitter).
ON A MONTHLY BASIS, WE PROVIDED:
- CONTENT CALENDARS: OUTLINING DRAFTED POSTS (4X A WEEK) WITH SUGGESTED IMAGERY AND CAPTIONS
- HASHTAG STRATEGY
- SCHEDULING USING SPROUT SOCIAL
- TREND SPOTTING / HOTEL PRIORITIES
- REPORTING: OUTLINING OVERALL GROWTH, ENGAGEMENT, IMPRESSIONS AND FOLLOWER ACTIVITY
- CLIENT CALLS / REAL-TIME COMMUNICATION