With a goal of infiltrating the luxury millennial market and growing Taj’s social following, LDPR identified a group of VIP influencers and photographers to journey through Rajasthan, India through the expert lens of Taj. Spanning a week across Mumbai, Jaipur and Jodhpur, the expert photographers captured content that showcased the what it looks and feels like to travel with Taj across one of the most vibrant destinations in the world.
- DIGITAL TAKEOVERS AND INSTAGRAM GRID POSTS VIA STORIES REACHING 30 MILLION IMPRESSIONS
- GREW @TAJHOTELS INSTAGRAM FOLLOWING BY AT LEAST 2000
- PRODUCED 80+ INDIVIDUAL INSTAGRAM GRID POSTS
- REACHED A MINIMUM ENGAGEMENT OF 195K ACROSS THE DEDICATED #TREASUREDBYTAJ HASHTAG
- PROVIDED A RETURN ON INVESTMENT OF AT LEAST 80:1
- SECURED 2 DEDICATED EDITORIAL FEATURES VIA COVETEUR.COM + REACH A MINIMUM AUDIENCE OF 10 MILLION