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2019 Trends

2019 is officially here and with that comes new trends, platform updates, and the never-ending cycle of social media changes.

February 15, 2019

Thank you, next.

2019 is officially here and with that comes new trends, platform updates, and the never-ending cycle of social media changes. In this month’s Social on Tap, we’ve outlined the top 5 trends to keep on your radar as we start the new year.

  1. Video (and video ads) will keep growing:
    Studies expect video to account for 85% of the total internet traffic by 2019. — Social Report
  2. New Breed of Influencers
    From nano-influencers to CGI influencers, 2019 will welcome a new wave of influencers to the market, that will allow brands to tap into more niche markets, with authentic content users want to engage with.
  3. Stories will continue to flourish
    The ‘stories’ format found on popular platforms including Snapchat, Instagram and Facebook, will continue to thrive in the new year, especially with the quicker attention span of users today. For best practices on how to boost your story content, check out Social Media Week’s top 10 practices here.
  4. Building a brand narrative will be key
    Businesses are going to need to be more strategic when it comes to their brand narrative on social media. The more relatable a brand can be, the more consumers will want to engage. As such, many companies have developed a tailored social role for their company’s CEO, to leverage their voice as a personality behind the brand. — Social Report
  5. Breaking down the ads gap
    If you haven’t notice, we’ve entered the age where pay-to-play comes into effect on social media. According to Hootsuite’s 2019 Social Trends Survey, 64% of respondents identified that they’ve seen a decline in organic reach on social media, which has led them to increase their paid spend on platforms. To break through the noise, social teams are pairing ad money with equal time investing in creative, high-quality and targeted content. — Hootsuite

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