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It’s Time to Uplevel Your Social Game

This month, we take a deeper look across platforms to showcase how to best understand your analytics and maximize your brand’s exposure with trending articles from around the web.

February 15, 2019

This month, we take a deeper look across platforms to showcase how to best understand your analytics and maximize your brand’s exposure with trending articles from around the web.

  1. Understanding your Instagram analytics will be key to boosting ROI in 2019: Your Instagram analytics are a gold mine of valuable insights about your audience, your content performance and the effectiveness of your business’ marketing strategy. Learn more about how you can leverage this information here.

2. LinkedIn will be getting its digital moment and your company should be paying attention: Just as we found last year, Facebook is the most popular channel for businesses to share video content (81%) with YouTube and Instagram following closely behind. However, early studies show that LinkedIn is making a move this year, with some predicting that videos on LinkedIn, will be shared 20 times more than any other content. Read more here.

3. Pinterest Predictions: With more than 250 million active users around the world, Pinterest has crafted its annual top trends list, consisting of what the world’s most style-inspired, well-traveled, food-smart people are dreaming about for this year. Read more here.

4. Instagram Adds Option to Link to Instagram Stories, Expanding Exposure: The new option provides a separate URL for an Instagram Story, giving brands the opportunity to maximize their investment in stories creation beyond the 24hr time limit. Learn more here.


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