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LDPR Social On Tap: December 2019 - Looking Ahead to 2020

January 13, 2020

2019 was filled with great wins, lessons and best of all growth for the LDPR team. Read our latest blog by LDPR's President and Founder Laura Davidson and check out some of our 2019 social highlights here.

As 2019 comes to a close, below are the latest updates in the social media space that will help set you up for success for 2020.

Can't believe it's almost 2020? Here are some 2019 stats you need to catch up on now:

  • What happened with Instagram? Check out some of Instagram's Biggest 2019 Updates here.
  • Where do your SEO tactics stand? Read the 2019 State of SEO report now to learn more.
  • Based on their 2019 stats, could LinkedIn be an effective marketing tool for your business? Find out here.

The Latest on…

  • TikTok: The platform is experimenting with social commerce links and new ad types, which could expand on its potential for brands and businesses. Explore more here.
  • Twitter: The social channel is testing a new in-platform scheduler. Read more here.

Influencer Marketing

  • Why does influencer marketing work? Hear from the experts here.
  • Are virtual influencers on the rise? Read more here.

What trends should you be aware of for 2020? Check out some key takeaways below according to Social Media Today.

  • Influencer Marketing Will Continue to Grow: Consumers are growing wary of ads in their feeds, and more than ever before, they're now seeking reviews from people they trust when making purchasing decisions. The circle of trust has now grown to people they follow on social media.
  • Shopping on Social Media: Now, with just a few clicks, you can go from seeing something you like while scrolling Instagram to sharing your credit card information and making a purchase right then and there.
  • Stories Will Become Marketers' Darlings: Stories can provide viewers with more authentic insight, as the videos are often created on the spot.
  • Augmented Reality (AR) Will Become Mainstream: AR technology is gradually evolving, with increased application fro eCommerce, product discovery, special offers and more.
  • Chatbots: Chatbot intelligence will only continue to grow in 2020, which will likely see more consumers talking them up, and more brands following that trend.
  • Improved Customer Service: As more and more consumers use social media, the need to have a good customer service system in place will be key.

Upcoming holidays to keep on your radar

  • December 21: First Day of Winter #WinterSolstice
  • December 22: First Day of Hanukkah
  • December 24: Christmas Eve
  • December 24: Christmas Day
  • December 31: New Year's Eve

Are you ready for a more rewarding partnership?

While many PR firms are mere vendors, LDPR is your strategic advisor. We will work with you to create a specialized, integrated approach to your PR needs. There’s a reason our clients stay with us year after year. If you're ready to take your PR game to the next level, reach out to us.

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