Instagram experienced algorithm updates in the beginning of 2019 but many are reporting that engagement was particularly low in June. Although there has been no official statement by Instagram, it’s clear that brands are going to have to continue to savvy up. We hope this month’s Social on Tap can help arm you with the social knowledge for success.
1. On Wednesdays We Post to Instagram — A new Sprout Social report.helps you decode the optimal posting times for major social networks.
2. From social shopping to messenger based ad strategies, social media usage in 2019 is changing for the user and marketer. Read the full report here.
“2019 could, in many ways, be the breakthrough year for social commerce, when we finally start to see it coming into its full potential,” said Nyha Shree, COO at Jumper.ai, “While platform native features will offer enhanced discovery and reduced friction, brands need to simultaneously think of the customer experience. This will define how well their social commerce strategies convert discovery into purchases and purchased into loyalty.”
3. How to stand out with Instagram stories. “Since its release in October 2016, Instagram Stories has seen a 400% increase in daily active users, with more than 500 million people now using the option every day.” … Now that you know how to stand out, here’s how to further connect with your audience.
4. Facebook Business Page changes August 1st. So far updates will include the removal of certain page information sections including Mission, Company Overview, Biography, Affiliation and Personal Interest. Be mindful that you may need to update your company page when the time comes. Learn more here.
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