Social on Tap: September 2019 - A 360 Update on Social Today
September 10, 2019
A 360 Update on Social Today
From the importance of maximizing influencer partnerships to Pinterest's latest trend finds and LinkedIn finally giving us some strategic insight, there’s plenty of social news to catch up on in this month’s SOT newsletter. Enjoy!
SOCIAL MEDIA STRATEGY
Leveraging influencer content for paid media: Influencer-created content can bring you further engagement and ROI when placed into ads. In fact, marketing research has shown that influencer content is more impactful and engaging than branded content. Read how can you maximize your influencer partnerships with paid media here.
Maximizing community management: There’s no doubt that great content is how brands can make themselves stand out on social media, but community management is what will subsequently set them apart - for better or for worse. Learn more here.
INSTAGRAM Did you know there are 1 billion active monthly Instagram users as of 2019?
Here are 30 facts about the wildly popular social platform.
According to The Verge, Facebook is developing a new messaging app called Threads that is meant to promote constant, intimate sharing between users and their closest friends. The app is designed as a companion app to Instagram, and it invites users to automatically share their location, speed and battery life with friends, along with more typical text, photo and video messages. More details here.
TWITTER Have you noticed less engagement on your Twitter platform? Here are some tips for how to attract more engagement according to Twitter:
Create original GIFS: Rather than using existing GIFS in tweets, Twitter suggests using original, branded GIFS.
Utilize videos (even if they are captured by your phone): Videos are generating 10x more engagement on Twitter than normal posts.
PINTEREST Did you know that travel searches are up by 2,178% this year on Pinterest?
Every year on Pinterest, searches for organization, routine, positivity, and goal setting spike twice— once during the new year as resolutions are in full swing, and again right before fall as people get inspired after an energizing summer. Read the full report here.
FACEBOOK Will Facebook start hiding like counts?
Similar to Instagram, Facebook is looking to remove likes from posts to prevent users from destructively comparing themselves to others and possibly feeling inadequate if their posts don't get as many likes. Further details here.
While many PR firms are mere vendors, LDPR is your strategic advisor. We will work with you to create a specialized, integrated approach to your PR needs. There’s a reason our clients stay with us year after year. If you're ready to take your PR game to the next level, reach out to us.