Laura Davidson Public Relations

NY  |  CHI  |  LA  |  SF

Dedication. Innovation. Collaboration.

LDPR is a team of dynamic public relations professionals with expertise in travel and lifestyle. Based in NYC with staff in Chicago, Los Angeles and San Francisco, we deliver a highly personalized service, listening to our clients’ needs and customizing strategies that deliver exceptional ROI. The result: a family of loyal clients who stay with us year after year, a go-to network of media and influencers, and the finest reputation in the business.

Travel

Lifestyle

Integrated Solutions,
Outstanding Service

Today's PR landscape requires integrated services with a comprehensive strategy - from media relations to strategic partnerships; from influencer marketing to sponsored content. And just as important as the strategy is the team driving the outcomes. At LDPR we pride ourselves on having the best staff in the business and the resources necessary to take your program to the next level.  We exceed expectations every time and we’re proud of it!

Client Testimonials

LDPR has been an exceptional partner for Briggs & Riley, significantly contributing to our brand's success in growing as global retail company. They are creative and proactive, and we've seen tremendous PR and social media results from their team. I highly recommend working with LDPR.
Celia Rao Visconti
,
Vice President Global Marketing & Ecommerce
Briggs & Riley
Briggs & Riley
The team has been a total game-changer for the hotel. Through my many years of working with NYC agencies, I can say LDPR is by far the most professional, enjoyable, and results-driven team I’ve worked with.
Joseph Poteet
,
Marketing Manager
The Redbury New York
The Redbury New York
When Travel Portland started working with Laura Davidson Public Relations it was like finding a key that unlocked the door to a world of media opportunities. LDPR works like an extension of our internal public relations team – building on our strengths and reinforcing our weaknesses. They know media. They know travel. They know our story and how to tell it to generate results. It has been a wonderful partnership which allowed us to push our domestic media program to new heights.
Marcus Hibdon
,
Director of Public Relations and Communications
Travel Portland, Oregon
Travel Portland, Oregon
Every time they deliver we raise the bar, and every time we raise the bar they manage to deliver. I cannot recommend them highly enough to any luxury hotel looking for world-class public relations representation.
Daniel Hostettler
,
President and Group Managing Director
Ocean House, Rhode Island
Ocean House, Rhode Island

Client Testimonials

Briggs & Riley
LDPR has been an exceptional partner for Briggs & Riley, significantly contributing to our brand's success in growing as global retail company. They are creative and proactive, and we've seen tremendous PR and social media results from their team. I highly recommend working with LDPR.
Celia Rao Visconti
Vice President Global Marketing & Ecommerce
The Redbury New York
The team has been a total game-changer for the hotel. Through my many years of working with NYC agencies, I can say LDPR is by far the most professional, enjoyable, and results-driven team I’ve worked with.
Joseph Poteet
Marketing Manager
Travel Portland, Oregon
When Travel Portland started working with Laura Davidson Public Relations it was like finding a key that unlocked the door to a world of media opportunities. LDPR works like an extension of our internal public relations team – building on our strengths and reinforcing our weaknesses. They know media. They know travel. They know our story and how to tell it to generate results. It has been a wonderful partnership which allowed us to push our domestic media program to new heights.
Marcus Hibdon
Director of Public Relations and Communications
Ocean House, Rhode Island
Every time they deliver we raise the bar, and every time we raise the bar they manage to deliver. I cannot recommend them highly enough to any luxury hotel looking for world-class public relations representation.
Daniel Hostettler
President and Group Managing Director
Taj Palaces
Abercrombie & Kent
Marriott Marquis
Ocean House
Briggs & Riley

Driving Business to Paws Up in the Winter

While Montana is popular in the summer, the Resort at Paws Up was struggling to attract guests in the winter. Tasked with promoting winter experiences outside of the holiday travel window, LDPR set out to identify winter resort elements aside from holiday offerings that entice visitors out. This ranged from adventure activities that set this resort apart from classic ski resorts, to being a “winter wonderland’ wedding venue, cozy honeymoon getaway offerings and beyond.

RESULTS:

- SECURED MORE THAN 20 PLACEMENTS ACROSS  PRINT AND DIGITAL OUTLETS ON WINTER ADVENTURES AT PAWS UP

- 165 MILLION+ AUDIENCE  IMPRESSIONS ACROSS PRINT AND DIGITAL OUTLETS

- PROVIDED A RETURN ON INVESTMENT  OF MORE THAN 50:1

- HELPED INCREASE WINTER BUSINESS BY OVER 20%

The Marriott Marquis DC Opening

Marriott was preparing to open the Marriott Marquis in DC, one of the country’s most crowded hotel marketplaces. It was Marriott’s 4,000th hotel, the largest property in the city, and expectations were running high. While the hotel was still a hard-hat construction zone, LDPR flexed its creative storytelling muscle, via artfully customized pitches, hitting all media categories including local DC media, national print and broadcast, and social media.

RESULTS:

- 300+ NATIONAL PLACEMENTS IN OUTLETS SUCH AS THE NEW YORK TIMES, AFAR, PARENTS, THE WALL STREET JOURNAL, USA TODAY

- FEATURES IN LOCAL OUTLETS SUCH AS THE WASHINGTONIAN, THE WASHINGTON POST, THE WASHINGTON TIMES, MODERN LUXURY DC, CAPITOL FILE

- ON-SITE INTERVIEWS AND SEGMENTS GARNERED TV COVERAGE ON NBC4, FOX 5 AND CBS

- PR PROGRAM EARNED PRESTIGIOUS PLATINUM AWARD FROM HSMAI

- ROOM NIGHT TOTALS FROM OPENING THROUGH 2014 EXCEEDED SALES TEAM’S GOALS

Ocean House's Fondue Express Gondola

Within a month of its creation, LDPR was tasked to build social media and consumer buzz for the opening of Ocean House’s Fondue Express, a new Veuve Clicquot-inspired gondola pop-up restaurant that debuted in December 2018. LDPR coordinated a VIP preview with notable regional influencers and secured feature coverage in top media outlets, driving bookings and a sell-out status for the experience.

RESULTS:

- HOSTED 6 TOP-TIER INFLUENCERS GARNERING 8.4+ MILLION IMPRESSIONS IN INSTAGRAM EXPOSURE

- SOCIAL COVERAGE ON VEUVE CLICQUOT’S INSTAGRAM CHANNELS, REACHING AN AUDIENCE OF MORE THAN 472K FOLLOWERS

- SOLD OUT WEEKEND AVAILABILITY FOLLOWING DEBUT

- EDITORIAL FEATURES ON TRAVEL + LEISURE, FOOD & WINE, FORBES, ELITE DAILY AND MORE GENERATING OVER 61 MILLION MEDIA IMPRESSIONS IN TWO MONTHS

Briggs & Riley's #MyPursuitCase Campaign

Briggs & Riley is an innovative, high-end luggage brand that wanted to appeal to the next gen traveler. Lacking creative assets and original content to break through the noise of the landscape, LDPR established a compelling content strategy and influencer marketing campaign (#MyPursuitCase) to engage a global audience, tap into priority markets, define a social voice and aesthetic and create unique, interesting content true to the original Briggs & Riley brand that would be relevant for the modern business traveler.

RESULTS:

- PARTNERED WITH 15+ INFLUENCERS, INCLUDING PHOTOGRAPHER JAMES RELF DYER, TRAVEL BLOGGERS COMPASS + TWINE, AND CHEF BROOKE WILLIAMSON

- INCREASED B&R AUDIENCE ACROSS INSTAGRAM, FACEBOOK AND TWITTER BY NEARLY 25,000 FANS (150%+ INCREASE)

- TAPPED INTO NEW AUDIENCES TO GENERATE AWARENESS FOR THE BRAND (THROUGH THESE INFLUENCER PARTNERSHIPS, WE WERE ABLE TO TAP INTO THE CULINARY AND TRAVEL SPACE MORE WITH LIFESTYLE IMAGES THAT APPEALED MORE TO NEW AUDIENCES THAN PRODUCT FOCUSED IMAGES)

- SECURED LIFESTYLE ASSETS THAT WERE REPURPOSED ON THE BRAND’S SOCIAL MEDIA CHANNELS, WEBSITE AND TRADE SHOW PROGRAMMING

- AS A RESULT OF THE CAMPAIGN, BRIGGS & RILEY REACHED AN AUDIENCE OF MORE THAN 2.5 MILLION PEOPLE, DRIVING MORE EYES TO THE BRAND

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Are you ready for a more rewarding partnership?

While many PR firms are mere vendors, LDPR is your strategic advisor. We will work with you to create a specialized, integrated approach to your PR needs. There’s a reason our clients stay with us year after year. If you're ready to take your PR game to the next level, reach out to us.

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LDPR has secured 150+ industry awards & accolades
“Most Powerful Travel & Hospitality
PR Firms of 2018”
“Best Travel PR Companies”
Lifetime Achievement Award
for
Founder Laura Davidson
Best in Show
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Laura Davidson Public Relations
72 Madison Avenue, 8th Floor
New York, NY 10016
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