HOTEL OPENING

This all-inclusive luxury boutique resort opened in November 2021 on the South Coast of Barbados, a lesser-known, more authentic destination in Barbados (American travelers typically gravitate to the “Platinum” West Coast). It was key to “introduce” this region of the island to U.S. and Canadian audiences, and position O2 as a modern, trendy resort targeting travelers looking for a more authentic Bajan experience. 

LDPR not only achieved a successful opening program, but in the years since has helped position O2 as one of the top luxury all-inclusives in the Caribbean, and the best new hotel in Barbados.  We have also succeeded in putting the South Coast of Barbados on everyone’s radar.

Results:

• 75+ media placements in the first 12 months of partnership, generating more than 762 million media impressions. Highlights included features in Travel + Leisure, Travel Weekly, Forbes, Elle Quebec, CTV (top Canadian broadcast), and more. Press results directly linked to hotel bookings.

• Inclusion in ”new hotel opening” stories in leading outlets such as Travel + Leisure, Conde Nast Traveler, The Boston Globe, and The Points Guy

• Secured a multi-page photoshoot for Sports Illustrated’s coveted Swimsuit issue

• Top rankings and awards secured include: Travel + Leisure best all-inclusive resorts in the Caribbean list, AFAR magazine best luxury resorts in the Caribbean list, Elle Magazine best spas list, Town & Country’s best all-inclusives in the world list, Marie Claire’s best new spas in the world list

• Additional key coverage in the years after opening includes: AFAR South Coast destination feature, Ocean Home and Elite Traveler features, broadcast coverage on CBS News and The Kelly Clarkson Show, and much more