Las Torres
Voluntourism with Purpose: Las Torres ‘10 Volunteers for 10 Days’ Campaign in Chilean Patagonia
LDPR spearheaded the concept & execution strategy for Las Torres Patagonia’s “10 Volunteers for 10 Days” initiative—an innovative campaign blending eco-conscious travel with immersive voluntourism in Chilean Patagonia.This impactful, multi-platform media effort elevated Las Torres’ standing as a leader in sustainable adventure travel, spotlighting their conservation work in Torres del Paine National Park. LDPR strategically positioned the campaign across top-tier lifestyle, travel, and responsible tourism media by leveraging timely editorial narratives and immersive influencer activations. From a powerful Instagram takeover with AFAR to a presence in The New York Times’ feature on responsible travel, LDPR amplified Las Torres’ voice as a pioneering force in ethical exploration.
Results:
AFAR Instagram Takeover & Dedicated Digital Feature
The New York Times Responsible Tourism feature spotlighting Las Torres’ sustainable travel model
Travel + Leisure digital feature focused on the fusion of adventure and purpose
The Globe & Mail travel feature introducing Canadian audiences to the initiative
CBS Radio Segments syndicated interviews and discussions spotlighting voluntourism and Patagonia conservation
Influencer Campaign included key coverage by leading eco-conscious creator @hannahrheaume and others, driving high engagement across Instagram and TikTok
Additional placements in Matador Network, MSN, InsideHook, The Manual, and more
Global Reach: 70M+ media impressions across digital, print, social, and broadcast
Positioned Las Torres Patagonia as a leader in ethical, experience-driven travel during peak planning season
