LDPR’s launch strategy for Orient Express’s new properties—including the La Dolce Vita Train, Orient Express La Minerva in Rome, and Palazzo Dona Giovannelli in Venice—kicked off with a highly exclusive seated media luncheon in a private Manhattan penthouse with 360-degree views of Central Park. Designed to mirror the brand’s signature grandeur, the event attracted 25 leading editors from top-tier publications, including Vogue, Condé Nast Traveler, The New York Times, Travel + Leisure, Town & Country, Bloomberg, and Robb Report.

The luncheon successfully positioned Orient Express’s new ventures as must-know luxury experiences for 2025, generating significant pre-launch buzz and solidifying relationships with influential media. This key activation laid the foundation for sustained coverage and ongoing brand awareness through tailored press trips and exclusive media previews.