Park Hyatt New York
Cashmere + Caviar: LDPR Invents a New Standard of Suite-Level Indulgence with Petrossian x Pringle of Scotland
In November 2025, LDPR conceived and spearheaded an exclusive collaboration between Park Hyatt New York, Pringle of Scotland, and Petrossian — launching the “Cashmere + Caviar Suite Experience” as a fresh luxury signature for the hotel’s autumn/winter season. The LDPR-imagined concept pairs pre-arrival cashmere curation with an ultra-indulgent in-suite caviar tasting (complete with fries and martinis), tapping into seasonal travel trends and the appetite for bespoke fashion experiences. LDPR led strategy, partnership development, creative storytelling, and media engagement, ensuring the activation clearly positioned Park Hyatt New York at the forefront of style-driven hospitality.
Results:
The launch exceeded all expectations — drawing 17 A-list editors and contributors (surpassing the goal of 10) spanning Vogue, Travel + Leisure, Air Mail, Town & Country, The New York Times T Magazine, Esquire, and more. Guests were gifted exclusive Pringle of Scotland cashmere and specialty Petrossian treats that sparked genuine delight and immediate social buzz. Early wins include confirmed coverage in The Window Seat, WORTH, and Robb Report Gift Guides, with additional top-tier features pending. The Cashmere + Caviar program is now recognized as a standout seasonal experience — reinforcing LDPR’s role as the creative engine behind innovative partnerships that elevate Park Hyatt New York’s luxury narrative.
