Park Hyatt st. kitts
creating the “Launch Pad” series with The points guy
The Points Guy team headed to St. Kitts in July 2022 to create an editorial video for their new series, "Launch Pad." The premise was to showcase Park Hyatt St. Kitts as the premier hotel to book for those seeking an experiential getaway, while weaving in-destination experiences. LDPR worked alongside the St. Kitts Tourism Authority team to coordinate the hosting of The Points Guy production team. The video titled, "How To Get To TPG's Favorite Hotel in the Caribbean On Points," was the first episode of the Launch Pad series. The video follows The Points Guy video producers Marc Ramos and Ted Willis' journey to St. Kitts, and highlights Park Hyatt St. Kitts's 5-star accommodations, plunge pool views, and dining experience at the on-property restaurant, Stone Barn.
Results:
The Points Guy has over 83,000 subscribers on YouTube and published an online article in tandem with the video, reaching over 6 million site visitors.
The Points Guy's syndication partners ran the video on screens across 90 airports (700 gates) in North America over the Christmas Holiday travel rush, and other government and healthcare offices, generating millions of impressions.
