Sea Island
Byrdie Golf Social x Sea Island Resort
To celebrate a collection inspired by the distinctive colors, textures, and atmosphere of Sea Island, Byrdie brought a curated group of golf-focused influencers to the iconic coastal destination for an immersive brand experience. Set against the backdrop of Sea Island’s lush greens, ocean views, and refined resort lifestyle, the trip was designed to translate the collection’s inspiration into highly visual, social-first storytelling. Through authentic content creation across Instagram, affiliate promotion, and editorial amplification, the activation generated:
Results:
198 Instagram Stories, 12 in-feed Instagram posts/reels, including one collaborative reel posted across three accounts, 7 affiliate links promoted, 1 newsletter feature, over 1,000 digital assets and 930,100 total Instagram followers reached.
