In 2025, Hyatt's luxury lifestyle brand Andaz made its highly anticipated Florida debut with the opening of Andaz Miami Beach, marking a significant milestone in the brand's expansion into one of America's most dynamic markets. This launch represented more than just a new hotel opening—it was the introduction of Andaz's design-forward, locally-inspired philosophy to Miami's vibrant cultural landscape. The opening required a comprehensive public relations strategy that would establish the property's unique position within Miami Beach's competitive landscape. LDPR coordinated with the many partners involved to shine the light on the property’s design, impressive culinary collaboration with José Andrés Group, the unique wellness offerings and more.