Orient Express
All Aboard The Orient Express: New Chapter Unfolds in Italy
LDPR is leading the North American communications strategy for the landmark launch of La Dolce Vita Orient Express—the new rail journey inspired by the golden age of Italian glamour—as well as the debut of Orient Express La Minerva, the brand’s first hotel, which opened in Rome in April 2025.
This dynamic, multi-phased campaign highlights the revival of a legendary name in travel through a modern lens—blending world-class design, cultural storytelling, and aspirational hospitality. LDPR continues to drive awareness and shape the brand’s narrative across design, travel, fashion, and luxury media landscapes.
Results:
Global Exclusive with Condé Nast Traveler across print, digital, and social
Architectural Digest digital and social design feature and exclusive interview with architect Hugo Toro, as well as inclusion in Architectural Digest’s coveted Hotels Issue
Widespread top-tier coverage to date in The New York Times, Travel + Leisure, AFAR, Elle Decor, WWD, Vogue, The Wall Street Journal, and more
Over 40M+ media impressions within the first three months
Ongoing placements confirmed in upcoming issues of Vogue (print & digital), Air Mail, YOLO Journal, T Magazine, and additional top-tier US/ Canadian outlets
